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STORY

The Argo Apparel Group (AAG) is a lifestyle company in apparel, fashion, and home furnishing business. Established in 2015, AAG is set to be major multi-brand apparel and lifestyle company in Indonesia.

With a background as a leading textile manufacturer since the 1950s, AAG has partnered with Indonesia’s fashion industry leaders to create strong national fashion brands that can provide empowerment to Indonesia’s small and medium enterprises and communities.

The brands will serve on the frontline of Indonesia’s fashion industry- to compete in the global platform with reliable strategy. From product development, branding, marketing, distribution, and supply chain, AAG will make sure that all the brands will achieve sustainable growth both locally and globally.

AAG believes that it is time for national brands to be embraced by its own people because global growth begins from our own “home” - Indonesia. Therefore, AAG is committed in promoting the campaign “Made in Indonesia” and “Love Local Product”.

The company will launch multi-apparel brands with a diverse market segmentation; from casual, ethnic, Muslim wear, resort, cocktail, sports and children wear.  Aside from that, AAG will market home furnishing as part of the future plan.

AAG has launched the first line of apparel brands on March 2016: i.sha, AM.line, Run Thing and Neusa. By 2018, a total of 20 brands will be developed.

AAG distribution channel will include e-commerce, retail and wholesale- both for national and international markets. By 2020, AAG is targeted to become a major player of multi-brand apparel and lifestyle in the Asia-Pacific region.

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